Shopa Group is a trusted savings platform that connects consumers with businesses throughout Australia and New Zealand.
Shopa Group commenced in 1986 offering deals on the back of customer receipts, a concept Simon McCord introduced to Australia, and has since become a household brand name called Shopa Docket. Today, they distribute to over 1300 supermarkets and variety stores across Australia and New Zealand with an annual turnover in excess of $10 million dollars.
Key Trends and Emerging Opportunities:
– Rising cost of living is leaving consumers searching for opportunities to save money
– 91% of consumers are more likely to shop with brands that provide offers specific & relevant to them
– 81% of users engaged in loyalty programs increase their spend
– SMEs are increasingly buying packaged advertising solutions – increasing from 10% of SMEs in 2019 to 50% in 2022
The business has expanded to more than dockets, and now comprises three divisions:
Shopa Group provide print media advertising savings and deals via paper shopping dockets (Shopa Docket) and now print over 1.2 billion ads per annum. Shopa Group have extended the offering to include digital coupons and branded messages through their website, app and social media pages. The customer database has grown to 600k+ registered members and the app has 300k+ downloads.
Supporting over 5,000 businesses each year has created SME (small to medium enterprises) demand for access to Shopa Group’s in-house digital and IT marketing capabilities. Services provided to clients now extend to assisting with Graphic Design, Websites, Social Media, Blogs, Google Adwords, SEO and SEM at affordable rates.
For the past two years, the company has moved into connecting business with consumers via cashback rewards and prepaid deals. A $27+ billion industry in Australia, the cashback opportunity represents Shopa Group’s primary growth market. With the rising cost of living Aussies and Kiwi’s are looking for ways to save money more than ever and businesses will be looking for new ways to connect with customers.
Shopa Group are providing their community and supporters with the opportunity to join them on their journey as shareholders at a pivotal point in their growth.
Shopa Group has successfully pivoted the business whereby digital sales are now currently generating 60% of the company’s revenue and growing. The learnings and capabilities developed in relation to onboarding thousands of SME’s throughout Australia and New Zealand is what sets Shopa apart from their competitors. They are excited about the next stage of growth and welcome their community to join them as shareholders in this unique opportunity.
Shopa Group are ready to scale up their cashback offering to the local SMEs, a virtually untapped market and a $27 billion+ industry in Australia. They have the capability and experience to achieve a market leading position by supporting SME’s right through to major, nationally popular brands.
By investing in the Shopa Group, you are becoming a part owner of Australia’s most trusted savings platform, since 1986.
© 2022 The Shopa Group Pty Ltd. All rights reserved. ABN 80 613 195 672